The Method Works. Here's Proof.

"Doug Noll is one of the most powerful speakers and teachers I have ever seen. He has taken complex ideas from cognitive psychology and neuroscience, distilled the essence of what is important to us for de-escalating strong emotions in conflicts, and presented his ideas in an entertaining, easy-to-follow, and engaging manner."

"I've faced pretty intense situations as an interim executive and change-agent-when-its-hard. This book holds the key to succeeding when it's toughest. It's earned a permanent place on my bookshelf.

The first key should have been obvious but it wasn't: never, ever reason with someone who is upset. "You can't reach the mind until you calm the heart" (from Neverboss, mine). Agitated people are like riders on rampaging elephants (to borrow the analogy from Switch by Heath/Heath). First calm the heart (elephant), then you can reach the mind (rider). Otherwise, you just get trampled.

FIRST de-escalate, THEN reason or negotiate. But HOW exactly do you calm a rampaging elephant?

This book has the brilliantly simple answer. It works immediately, and it's fully compatible with Never Split the Difference (Voss)—another book that's earned a permanent place on my bookshelf.

You don't even need to read this entire book to start putting it to use. But you'll want to. 🙂"

"I've been actively using affect labeling in my daily life, and I received the best gift I've ever received last night: my wife for the first time, affect labeled me for a solid 5 minutes and 25 seconds, and she hit the nail on the head with it."

"Thank you for a great "few" hours that you spent with us.  I feel like the person who wants to swim in the Danube but is only allowed to have a little toe become wet.  It was a great program, interesting material, highly relevant to my interests, and inspiring to continue my reading in the area."

"I found this book to be extremely useful in my work and daily life. It is easy to read a little changing to understand and use but worth the time and money. I have noticed a very nice change in myself after reading this book. I am less reactive then before and have used this method several times with good results. I have purchased additional book for family, friends and I will be purchasing a few more for some of my wonderful neighbors that have expressed an interest in reading it."

"Doug Noll is a dynamic plenary speaker and an outstanding workshop presenter. He combines his knowledge, experience and wit to engage the audience and receive their full attention and participation in his presentation."

"Hello Douglas. My name is Tori Johnson. I don't remember where or why I bought your book. However, it has been the most profound life-changing read I have ever put my time and effort
into. I am a Clinical Psychotherapist graduating with high honors. I started my own clinical practice several years ago that is successful. My focus is cognitive rehabilitation with a specialty
in neuroscience and brain injury. I tell you that only so you know I have read and studied a lot of material."