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September 29, 2026

The COO Who Started Softening Every Memo

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Doug Noll
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She found the old memo by accident, searching for something else in the company drive. Eighteen months old, four sentences, no hedging. "This team missed its deadline for the third time. I am moving the launch date and reassigning the lead. Questions to me directly."

Her most recent memo, on a comparable issue, ran to eleven sentences, most of them qualifying the point before it was made. "I want to be thoughtful about how I frame this, and I recognize there were real constraints, but I think it's worth us reflecting together on whether the current timeline is still realistic, and I'm open to other perspectives on this."

She read both back to back and felt something close to embarrassment. She could not immediately explain what had changed.

The reaction that had trained her out of directness

She thought back to a specific week, roughly a year earlier, when a direct memo she had sent, similar in tone to the old one, had triggered a defensive, angry reply from the department head it named. The exchange had escalated into a two-hour meeting and a complaint to the CEO about her "tone."

She had not consciously decided to change how she wrote. But every memo since had carried, somewhere in the back of her mind, a memory of that two-hour meeting. Her sentences had gotten longer because a longer sentence gives a reader less to react to directly. Her hedges had multiplied because each hedge was, in effect, a small pre-apology for a reaction she had learned to expect before it happened.

This is a nervous-system pattern, not a communication-style choice. A single sharp punishment for directness is often enough to install a lasting avoidance pattern, the same way a single bad fall can make a person flinch at stairs for years. Her amygdala had generalized from one bad meeting to an entire category of future memos, and it had been quietly editing her writing for a year without asking permission.

How much is one unresolved conflict really costing your company?

What the vague memos had actually cost

She pulled three of her most hedged memos from the past year and asked two department heads, privately, what they had understood from each one. In every case, the actual decision buried inside the hedging had been missed or misread. One department head had continued running a project she believed had been explicitly deprioritized in one of the memos. It had not been explicit. It had been implied, gently, inside four sentences of qualification.

The softening had not made her more liked. It had made her less understood, and the confusion it caused had its own real cost in missed deadlines and repeated conversations that a clear sentence would have prevented.

Doug Noll's new book Empathy Leadership: The Powerful Skill That Drives Winning Results lays out how one punished moment of directness can quietly reshape a leader's communication for years afterward. See it here.

What she wrote instead

Her next hard memo was three sentences. Before sending it, she did something new. She sat with the specific fear of the reaction she was anticipating and named it to herself, out loud, alone in her office. "I'm afraid this is going to trigger another two-hour meeting."

Naming it did not make the fear disappear. It gave her enough distance from it to send the clear version anyway. The reply she got back was shorter and less defensive than she expected. It usually is, once the sentence itself stops carrying a paragraph of apology around it.

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